WHO INFLUENCES THE ORGANIZATION’S IMAGE?
SLOGAN
- 4 hours (+ discussion)
- 18 + participants
The simulation deals with communication in horizontal structures, emphasizing customer orientation (including internal). It reveals the relationship between the ability of teams to work together and the quality of the final product the customer receives.
The players, divided into teams, are manufacturing companies competing in the market. They fight for the same Customer. They produce, promote, and sell the product, which is… slogans. They have to understand the Customer and their tasks, cooperate, plan, communicate with each other, and organize their work efficiently. The goal is to score as many points as possible by providing the Customer with products that best meet his needs.
Benefits for the organization:
- Increase motivation to exchange information and share knowledge within and across teams (improve quality of communication),
- Focusing work in teams on the customer and the organization's business goals,
- Breaking down barriers and limitations to collaboration within and across teams (breaking down silos),
- Improve the efficiency of the organization's internal customer service.
Application:
- Strengthening cooperation in the orientation to the customer,
- Developing solutions to support communication between different departments,
- Overcoming the phenomenon of so-called silos,
- Training program for managers and specialists,
- Talent development programs,
- Integration and training meetings.
📌One golden rule that I will remember from today’s game and apply in my daily work is to make more use of colleagues’ knowledge and to communicate and cooperate. The game also made me realize that one must always keep the customer and their needs in mind.
📌It was a real test of openness and dynamics, cooperation and teamwork. I was also surprised by how quickly the time passed and how much fun we had working with a new, unfamiliar team.
