SIMULATION OF B2B SALES STRATEGY PLANNING
The BestSeller game
- 3 - 4 hours (+ discussion)
- 5 - 40 participants
The Best-Seller Game is a simulation in which participants plan a B2B sales strategy: what to offer, to whom and how.They research customer needs, build a product portfolio, develop their knowledge of the products they offer, and contact customers to build relationships and strike a bargain. It’s an experience that combines a strategic business simulation with an exciting competition for the customer’s heart.
The Best-Seller Game is a response to challenges in sales teams, such as routine, lack of time for strategic reflection and action planning, or challenges of people in charge of organizing training and conferences in companies (HR): lack of ideas for interesting, interactive development and integration proposals.
Benefits for the organization:
- Increased motivation to consciously and strategically plan your sales
- Understanding the importance of sales activities from the perspective of the entire organization
- Self-reflection of the team on sales activities, discussion in the team to realize a common understanding of sales
- Awareness of the modern salesman: I take responsibility not only for the realization of an ambitious result, but also consciously plan activities to achieve this result
- Improved team spirit - good fun, excitement, competition for the result
Recommended for:
- Quarterly sales and sales support meetings
- Integration meetings of sales, marketing and associated departments
- Intimate sales workshops
- Onboarding of new people into sales (sales boot camp)
- Any occasion to reflect on planning sales activities and researching customer needs
- Enrichment of corporate sales conferences (for groups of different sizes)
📌 In business, it’s important to understand your customers’ needs, build strong relationships and execute your strategy consistently.
📌 The game allows to understand the importance of taking care of the customer relationship and researching customer needs.
📌 The Best-Seller Game shows how multifaceted sales is, how many factors contribute to sales success.
