THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON SALES EFFECTIVENESS
Archipelago
- 3 - 4 hours (+ discussion)
- 4 + participants
A simulation about the impact of customer relationship management on sales efficiency. Participants in the game manage sales and marketing departments in competing companies. Their goal is to achieve the highest possible profit through appropriate non-financial activities, such as:
learning about the preferences of customers in different segments,
tailoring your offer to them,
coordinating marketing and sales activities.
tailoring your offer to them,
coordinating marketing and sales activities.
This turns out to be the key to increasing sales.
Benefits for the organization:
- Demonstrates ways to maximize margins,
- Helps to understand the value of the product/service,
- Demonstrates mechanisms to increase the value of sales,
- Raises awareness of the role of building added value for customers,
- Demonstrates the benefits of building relationships with customers,
- Teaches customer base management,
- Allows you to experience the effects resulting from the use of IT systems.
Recommended for:
- Workshops on building business value based on revenue maximization,
- Workshops for sales and customer service,
- Demonstrates mechanisms to increase the value of sales,
- Brings awareness to the role of building added value for customers,
- Employer Branding,
- Workshops for executives,
- Talent development programs in the organization.
Sales is a game and it's not a metaphor at all.
