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22 468 85 52
Puławska 39/2, Warszawa

Marelli

How to become a leader on the competitive market?

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Game description

A simulation about the optimization of activities in response to a competitor’ strategy.
Marrelli™ is a computer-supported simulation game taking place within the insurance market. In the game participants represent competing insurance agencies. Their task is to analyze information coming from the market and on its basis establish optimal parameters of the product (burglary insurance): price, costs, risk evaluation, customer service quality, personnel cost.

Details

Duration: 4 hours (+ debriefing and workshop)
Number of players: 8+

Benefits for the organization

During the game players have the opportunity to experience, among others:

  • Company management in a very competitive market
  • Analysis of competitors’ activities and market changes in the context of their own business decisions
  • Challenges related to team decision making
  • Decision making process, especially in a situation of uncertain premises

 

Applications

  • Top management strategy meeting
  • Establishing competition strategy
  • Supporting strategic goal achievement

 

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